Puma faces a dilemma in the United States: after rushing shipments from Asia to beat incoming tariffs, the German sportswear brand is now discounting to clear stock, while planning to lift prices this ...

Puma's balancing act is one shared by all retailers in the U.S., where memories of record inventory pile-ups in 2022 in the ...

Puma (PMMAF) shares plummet after weak Q2 earnings and profit warnings for 2025. Learn about the challenges and reset ...

Puma shares lost nearly a fifth of their value as the German apparel maker cited “muted brand momentum,” U.S. tariffs and ...

Starting off strong, Reese, forward for Chicago Sky, absolutely owned the orange carpet in a show-stopping Amiri ...

Travis Kelce has switched up his hairstyle once again, this time sporting loose, wavy bangs ahead of the 2025 football season ...

We look at how Smurfs reboot built a wide-reaching marketing campaign around Rihanna, blending music, fashion, family events, ...

Bueckers is a massive favorite in the betting markets to win rookie of the year, but hitting fashion buckets is not new ...

When I saw her trusty Fenty X Puma Avanti sneakers peeking through her skirt, it occurred to me that this look will be the ...

Don't miss out on this new Fenty x Puma collaboration with Rihanna as these one-of-a-kind sneakers, cleat jelly shoes and handbags are hard to beat. Here's when you can grab them ...

Women’s football has undergone a revolution. As Euro 2025 kicks off, we join the Booters in west London to get behind the ...

Fenty, Puma and Smurfs have come together to create a collab all inspired by Rihanna’s latest film endeavor. Blue and gray denim sneakers inspired by the Smurfs. One of Rihanna’s favorite ...