Historical reach of the Super Bowl has been reported using Nielsen Total Audience Metric (TA). Nielsen retired TA in January 2025 in favor of Big Data + Panel Reach, which more precisely measures ...

Fox Sports sold out of ads for Sunday’s Daytona 500 at a record pace, with the network leveraging a hot market and its ...

Fox News has been the leading outlet for conservatives for years, but now even Democrats are watching it in greater numbers ...

In addition to the record 127.7 million viewers for the game, Kendrick Lamar’s performance was the most-watched Super Bowl ...

More than 127 million people tuned in to watch some or all of Super Bowl LIX on Sunday, according to updated ratings data.

NASCAR has changed dramatically since 2001, but one thing remains the same—Mike Joy calling the action with authority, ...

Today’s Forbes Daily covers El Segundo’s defense tech movement, Trump’s funding violation, Eric Adams update, Elon Musk’s bid to buy OpenAI, Super Bowl ratings and more.

Despite a blowout of a game and halftime performer telling people to turn off their TVs, the Super Bowl registered record ratings for the second year in a row, according to preliminary estimates.

Super Bowl LIX was a one-sided affair as the Philadelphia Eagles punched out the Kanas City Chiefs 40-22 on Sunday night, ...

This year’s Super Bowl commercials are going for laughs, with advertisers betting that viewers need a diversion from weighty ...

It's marketing's biggest night! Outside of the actual game and the famed halftime show, many viewers tune into the Super Bowl ...

Super Bowl viewers will see a food fight among advertisers, with a significant chunk of commercials devoted to junk food, food delivery or obesity ...