Deputy CEO Laura Burdese and creative director of leather goods and accessories Mary Katrantzou joined the Vogue Business ...

Generative AI is quietly rewriting the rules of brand discovery and consideration. It isn't just another tool—it’s wiring ...

Rihanna didn’t just step into the beauty world—she reshaped it. With Fenty, she turned her cultural influence into one of the ...

In the shifting world of artificial intelligence, one of the most profound transformations is occurring in how we search for ...

Gen Z’s desire to live sustainably often clashes with the convenience, affordability and appeal of fast, trend-driven ...

Elevation is hard to get right — and many have failed in their pursuits of pushing upmarket. Here’s what’s working about ...

Knowing what different generations want is important, but for a brand to really succeed, it needs to tap into universal needs ...

As fashion brands aim to reclaim control of their distribution, customer data and long-term business narrative in this new ...

This growth rate marks the world's second-highest, showcasing China's remarkable market vitality and brand power on the global stage, according to a recent report released by the consulting firm ...

Ramsey, MN-based fastener distributor B&F Fastener rebranded as BFirst Industrial, reflecting its expanded capabilities following the company’s 2023 acquisition of Northern States Supply. The rebrand ...

Creating specific promotions and branding efforts for your business can pay big dividends if they are part of a coordinated marketing effort that includes creating a unique selling benefit for a ...

Traditionally, the people responsible for positioning brands have concentrated on points of difference—the benefits that set each brand apart from the competition. Maytag is distinguished by ...