With those models available right on the user interface, your data science team will be free to work on more complex models and solve more advanced problems. Google Analytics 4 is less about creating ...

Google Analytics 4 (GA4) has been more than a migration; it is forever changing how both in-house and agency digital marketers use their analytics data to inform their campaigns and strategies.

Feel like your marketing team is drowning in analytics reports ... either within your platform UI or by configuring it within Google Tag Manager. “Once you have the events you want to track ...