Google has unveiled a new marketing mix modeling (MMM) platform. Can marketers afford to trust it? Can they afford not to?

Adobe’s new data clean room helps advertisers and publishers protect privacy while monetizing audiences. The post Adobe looks ...

The report talks about how 2024 marked a transformative phase for mobile advertising & trends to looks forward in 2025 ...

It's time for a new security approach. Replace traditional security technology that exposes your attack surface and allows ...

Companies are facing a new AI mandate: catch up—or risk getting left behind. Getting value with AI requires modern data tech ...

Taking a collaborative approach to data analysis can help teams refine workflows, unlock new revenue streams, boost overall ...

ChatGPT developer OpenAI's weekly active users surged past 400 million in February, a company spokesperson told Reuters on ...

Hello, everyone. Welcome to Amplitude's Fourth Quarter and Full Year 2024 Earnings Call. I'm John Streppa, Head of Investor Relations. Joining me today are Spenser Skates, CEO and Co-Founder of ...

While vendors keep pushing agentic AI, reliability concerns keep customers pushing back. The post AI-powered martech news and ...