News

Why campaign-specific goals matter in Google Ads
Stop settling for generic goals in Google Ads. Here's how customizing them leads to smarter bidding, clearer reporting, and ...
SBCNews1d
Allwyn makes revenue gains in four out of five core markets
Allwyn achieved revenue growth across its geographic portfolio and is confident in future prospects in Italy, Germany and the ...
Google Marketing Live 2025: Here’s Everything That Was Announced
Explore every update from Google Marketing Live 2025, including AI-powered ads, video tools, measurement upgrades, and what ...
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Four Platforms To Simplify Marketing For Small Business Owners
According to Forbes, small business owners are struggling to market their goods and services. Many small business owners ...
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EU study urges policy rethink as teen addiction shifts to digital abuse
European schools, health agencies and youth bodies have been advised to prioritise mental well-being and prevention ...
TMCnet5d
Gartner Survey Finds Digital Channels Account for 61.1% of Total Marketing Spend
The annual Gartner 2025 CMO Spend Survey of 402 CMOs and other marketing leaders in North America, the United Kingdom and Europe between February and March 2025 found that paid online channels lead ...