Minister of Tourism for Jamaica, Hon. Edmund Bartlett, yesterday delivered a keynote address at the Caribbean Tourism ...

Secretary of State Marco Rubio will visit the Caribbean this week. Jack Gruber, Jack Gruber / USA TODAY NETWORK vía Imagn Images At a moment of widespread concern about U.S. policy in the Western ...

Michela Buttignol / Investopedia Guerrilla marketing involves unconventional and creative strategies to reach a target audience and generate excitement for a brand, product, or service.

One such strategy is guerrilla marketing, a creative and unconventional approach that captures consumer attention in unexpected ways. Guerrilla marketing is a strategy that relies on surprise ...

Chalamet is at the center of a clever "guerrilla marketing campaign" They also amount to, more or less, free publicity. Searchlight Pictures, the Disney-owned production and distribution company ...

But Wohlfiel said Chalamet's stunts have collectively delivered a "clever out-of-the-box guerrilla marketing campaign." "As everyone is talking about it in the traditional and social media ...

Certainly, guerilla marketing stunts are not new to our industry and definitely helps to cut through the clutter. However, do these types of guerilla marketing tactics work beyond awareness and ...

Guerrilla marketing is a creative marketing strategy that is designed to promote a product or service in a highly engaging, memorable, and surprising way, typically on a low budget. So ...

The amount of cash inside the glass was reportedly $500, not $3 million; also, the product wasn't "bulletproof glass," but rather a shatter-resistant film placed over the glass. What's ...

The stance of the Caribbean Tourism Organization, which puts on the annual conference, is that it is up to destinations to determine whether they want to use marijuana as a marketing tool.

In the beginning was the Word — or, as they call it in Hollywood, word of mouth. For as long as there have been movies, studio marketers have relentlessly pursued ways to get people to talk ...