Instead, this bike is only available to ride via the company's Riding Academy, hence the "RA" designation. In a video posted to YouTube, Harley-Davidson describes the bike as easy to operate ...

Fournier, Susan M., James McAlexander, John Schouten, and Sylvia Sensiper. "Building Brand Community on the Harley-Davidson Posse Ride." Harvard Business School Case 501-015, August 2000. (Revised ...