Top Hispanic radio sellers share candid advice for advertisers: build long-term trust, embrace culture, and speak to Latino audiences.

Set to deliver a masterclass this Wednesday at Brazil's mega creativity event Rio2C, Iberseries & Platino Industria ...

In the June issue of Radio Ink Magazine, we spotlight this year’s Medallas de Cortez Marketer of the Year finalists.

The Hispanic market wields a staggering $3.6tn in buying power, over half the $7tn attributed to diverse groups in the US / Adobe Stock While some brands may be soft-pedaling on DEI amid political ...

As Hispanic Heritage Month unfolds, brands and companies increasingly recognize the marketing opportunities presented by this significant celebration. Spanning from mid-September to mid-October ...

FOUNTAIN VALLEY, Calif., Sept. 18, 2024 /PRNewswire/ -- Hyundai and its U.S. Hispanic marketing agency, Lopez Negrete Communications, launched a new creative campaign for the enhanced 2025 Tucson SUV.

Read inspiring Hispanic Heritage Month quotes. There’s no shortage of beautiful words ... Similar to the email auto-response message, utilizing your current email marketing platform to share more ...

Hosting World Cup matches gives Kansas City businesses an opportunity to capitalize on the number of visitors and a huge Hispanic audience, a local marketing expert said. With Kansas City gearing ...

But measurement can get fuzzy fast. This measurement challenge also extends to other marginalized groups, but the Hispanic market is the most talked about by marketers because it’s the biggest ...

Pam Danziger reports on retail, focused on the luxury consumer market. This article is more than 4 years old. "Hypercultural Latinx consumers are 100% Hispanic and 100% American,” says Ilse ...