Meta, the parent company of Facebook and Instagram, is rolling out three tools – Value Optimisation, Incremental Attribution ...

Discover how digital advertising has revolutionized marketing in 2025, from trillion-dollar growth and personalization to ...

Find out how AI affects ROI in marketing: what works, what tools bring profit, and what is just a myth. Real examples, tips, ...

Meta introduced a set of new features Wednesday that gives advertisers more granular metrics for how they value traffic and ...

AI search is upending the way that consumers find information online, and marketers are turning to AEO to ensure they stay relevant.

Meta said advertisers focused on maximising the value of conversions rather than total number of conversions, saw a 12% ...

Meta has announced that it's expanding its AI ad control options, which will give Meta advertisers more ways to define their specific ad goals to its automated systems, helping to drive variable ...

Brands may soon be able to upload a product image and set a budgetary goal, after which Meta’s AI will generate the entire ad ...

Whether your app is core to your business or a secondary channel, Apple Search Ads can drive value. This guide shows how to ...

Meta Platforms stands out as a top AI stock because of its attractive valuation. With a forward price-to-earnings ( P/E) ...

In an industry where ad agencies are known for long timelines and even longer invoices, Good On is making a bold move: offering expert ad management starting at just $1,500/month, with end-to-end ...

Meta plans AI-powered ad automation by 2026, letting brands generate ads with just a product image and budget, shaking up the ...