An Evercore analyst notes that Meta has a strong track record with its monetization initiatives across brands.

Test user- and employee-generated content formats in Meta Ads to boost engagement, CTRs, and brand credibility.

Meta teased new ad optimization offerings as it touted solid Q1 results. It also hyped its AI agents and its launch of a standalone AI app.

In an effort to help advertisers optimize the most "valuable" conversions for their overall strategy, Meta is expanding its suite of ad products designed to streamline specific campaign objectives.

After expanding the rollout of its “Opportunity Score” element in Meta Ads Manager last month, Meta is now making its new optimization metric available to all advertisers, providing more ...

It was only inevitable that Meta would roll out ads in WhatsApp, an app that now has more than 3 billion monthly active users ...

The job of agencies is to help clients navigate the entire ecosystem of advertising - where and how should your brand show up to maximize your investment?

Messaging app WhatsApp will see ads and subscriptions roll out on the platform, owner Meta announced.

Meta is working toward a future where many of the ads you see on Facebook or Instagram are created from scratch by artificial intelligence, and thus more easily targeted specifically to you.

The EU is probing if Meta’s changes to its “pay or consent” model are enough to comply with the Digital Markets Act.

Meta's plans to make WhatsApp a big business involve online ads, marking a major change for the communications app whose previous owners shunned advertising.