Mascara is easily one of the most popular items in any makeup bag—not to mention the most replaced (every three months, don't forget!). With roughly four mascara purchases in a calendar year ...

Promise. Mascara is the one constant in my makeup routine. Even if I wear no other makeup, one swipe of mascara gives my eyes definition and instantly makes me look more alert and put together.

ILIA / Instagram (2) When it comes to mascara, the sky is truly the limit for our eyelashes — and Ilia Beauty knows this. That’s why the powerhouse brand used on celebrities like Chrissy ...

Learn more! It’s also worth noting that two of Jenner’s daughters run major beauty empires, so her praise of this mascara is notably impressive. So, what makes this one different from what’s ...

For the first time in the brand’s history, Prada Beauty also released a new mascara in March. How does it stack up against the rest of the makeup and skincare line? Four W editors find out ...

While black lashes have been the standard, modern beauty trends like the no-makeup makeup look are favoring a softer approach, which is why brown mascara should be on your radar. It’s ...

But Rimmel's new Thrill Seeker Extreme Mascara isn't just making big claims — it has the customer feedback to back it up. At £12.99, this budget-friendly mascara is already impressing beauty ...

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To amp up the volume, makeup artist and Chanel partner Mary Phillips used the Chanel Le Volume de Chanel Mascara in Noir to help achieve “lifted, winged eyes.” Coincidentally, it’s the same ...

Mascara stained under eyes: they’ve happened to the best of us, and it goes something like this. After carefully swiping on a few layers of mascara, you do a quick makeup check in the mirror a ...