To understand how the Mayo Clinic became a superior healthcare brand, I talked with Leonard Berry, PhD, to understand their ...

Give Me Cosmetics used TikTok Shop’s integrated format to mirror the organic content users expect to see on TikTok, earning it a spot as one of Kantar’s most effective ads on the platform this month.

In today’s digital age, consumers interact with brands through multiple touchpoints—websites, social media, emails, mobile ...

In today’s digital world, customers interact with brands across multiple platforms—websites, social media, emails, apps, and ...

To drive sustainable growth, brands must shift from isolated transactions to lasting customer relationships. This requires a ...

Discover how business automation transforms B2B marketing and sales, boosting efficiency, personalization, and revenue growth ...

With the unveiling of Open AI's Operator, enterprises are looking at a potentially revolutionary transformation in their ...

With its new Outdoor Sourcebook, RH introduces new collaborations with Belgian designer Mathias de Ferm and Milan-based ...

It’s common for organizations of any size and industry to build up a marketing ... the brand, weakens the story and hinders the ability to convert prospects. Consolidating tools into integrated ...

The offering combines Adobes GenStudio suite with Dentsu's integrated services and Merkury data and identity platform.

The event has proven to be ideal for Budweiser and other brands to launch new offerings, writes Patricia Manos with Curion.

DBS Bank, ranked as the Association of Southeast Asian Nations’ (Asean) most valuable bank brand for the 18th ... s shift from traditional marketing to a more integrated, purpose-led approach ...