With growing interest in integrated marketing communications (see Quick Brief – Integrated Communication), the relationship of PR management to that of other forms of communication becomes more ...

IMC requires ICP, that is, Integrated Marketing Communications requires Integrated Collaborative Partners. It is NOT only about integrating multiple marketing and media platforms into your marketing ...

Deighton, J. A. "The Concept of Integrated Marketing Communications." In The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications ...