Nike has announced that it has appointed Michael Gonda executive vice president and chief communications officer of Nike, ...

Michael Gonda joins July 7 and is the latest change CEO Elliott Hill has made to the activewear brand’s leadership ranks.

Michael Gonda has been named Nike‘s new executive vice president and chief communications officer. Gonda joined the footwear ...

In today’s crowded marketplace, having a clear and consistent message is more important than ever. An integrated marketing communication approach helps brands connect with their audience across ...

IMC stands for Integrated Marketing Communications, which offers a variety of tracks from graphic designs to interior designs, sports communication, and the traditional track. Ansley Wells ...

Nike on Wednesday named new heads of its sports marketing and legal arms, part of an expected shuffling of executive chairs under new CEO Elliott Hill. Hill hasn’t spoken about his plans for ...

Direct marketing connects your company... Integrated Marketing Communication for a Product Launch. Integrated marketing... By communicating the same information in press releases and feature ...

Nike is committing to “bolder and more distinctive” brand marketing as it seeks a rebound, CEO John Donahoe said on a call discussing third-quarter earnings with analysts last week. The Summer ...

Abstract: Integrated marketing communication (IMC) is a platform for marketers to launch their product or service that meets those requirements and fosters long-lasting, mutually beneficial ...