2025 is set to be a big year for the perfume industry. As the sector grows and customers find new ways to express themselves through scent, so do its trends, one of which is the resurgence and ...

Los Angeles-based recipe developer Kassie Mendieta says a recent cake — which went viral on TikTok — was inspired by the perfume Lira by Casamorati Toria Sheffield joined the PEOPLE editorial ...

Step up your gift-giving game this Valentine's Day with ScentBox, the popular fragrance subscription brand everyone is talking about. Personally, I applaud people who have a signature scent but ...

In other words, functional fragrances differ because they’re created with specific ingredients at specific concentrations, and are designed to have a tangible, physiological impact on your mood, ...

"It’s an honor to join Lacoste as an ambassador," Perez said in a statement Quentin de Briey Taylor Zakhar Perez is baring it all! The clothing brand Lacoste announced on Wednesday, Jan. 22 ...

The campaign comes on the heels of the actor’s showing in the front row of the Lacoste spring-summer 2025 fashion show. Per the brand, the new underwear partnership “marks an exciting start to ...

No list of the best perfumes would be complete without a gourmand fragrance or two making the cut. You see, despite scent snobbery being a thing (I had to lie about my love of sweet perfumesat the ...

Grab your favourite perfumes and spend a little time googling the key notes (hint: if in doubt, check out fragrantica.com for beginner-friendly scent breakdowns). Are there any common occurrences?

Here at Post Wanted, we love dupes. In 2023, Target launched fine’ry., a perfume line with spot-on dupes for expensive scents from luxury labels. Last year, Bath & Body Works is getting into the ...

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