Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated commercial. Anheuser-Busch has won Ad Meter 14 times – the m ...

As we kick off the 36th edition of USA TODAY Ad Meter, we're looking back at the greats of advertising's biggest stage. First ...

Ram, a division of Stellantis with its North American headquarters in Auburn Hills, today revealed its commercial for ...

Little Caesars and Rocket Mortgage booked space during Sunday's game. Only one automaker, Stellantis NV, is expected to ...

The test flight took place in the same Mojave Desert area in California where Charles "Chuck" Yeager first broke the sound ...

While we wait for the Chiefs and Eagles to take the field, there are some things that we can start looking at for the Super Bowl -- commercials. In recent years, companies have begun teasing and ...

Copyright 2025 The Associated Press. All Rights Reserved. Fuji Television headquarter building is seen Friday, Jan. 17, 2025, in Tokyo. (AP Photo/Eugene Hoshiko) Fuji ...

Fans hoping for a Desperate Housewives revival might have to content themselves with Marcia Cross’ 15-second reprise as Bree Van de Kamp in a new French advertisement for a television festival.

Jeep is reviving its Cherokee-sized SUV. Dodge is bringing back the gas-engine version of its Charger muscle car. And Ram is hitting pause on its all-electric pickup truck.