Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

Here is the surprising best Super Bowl ad of 2025, and a look back at the best Super Bowl commercial winners over the last 15 years, according to Mike Byrnes.

As we kick off the 36th edition of USA TODAY Ad Meter, we're looking back at the greats of advertising's biggest stage. First ...

BOUCHERVILLE, Que. - The Quebec Maritimes Junior Hockey League is naming its rookie of the year award after one of its most ...

The actor who soared to prominence more than 40 years ago with "Raiders of the Lost Ark" used his latest foray into Super Bowl commercials to offer up chestnuts on life and values and, as many are ...

Jeep's 2025 Super Bowl commercial stars Harrison Ford playing on Americana. "Freedom is for everybody. But it isn't free, it's earned," Ford says over archival footage of Jeeps in World War II and a ...

Harrison Ford will turn 83 this summer. On Super Bowl Sunday, he offered a little glimpse into his owner's manual on behalf of Jeep. The actor who soared to prominence more than 40 years ago ...

"As we told you, car commercials were absent this year from the Super Bowl, except for Stellantis which featured new commercials for Ram Trucks and a very special 2-minute commercial for Jeep.

Jeep's 2025 Super Bowl commercial stars Harrison Ford playing on Americana. "Freedom is for everybody. But it isn't free, it's earned," Ford says over archival footage of Jeeps in World War II and ...