The exterior is finished with a number of decals, including a Freedom ... heritage editions tie back to Jeep’s military origins with the ‘Freedom Edition” and to one of the most popular ...

"It’s not the in-your-face big splash kind of Super Bowl commercial," Ford tells PEOPLE of his Super Bowl 2025 commercial for Jeep. "It's a soft sell." ...

Accompanied only by a gentle guitar track, Ford – he notes the irony of a Ford touting Jeep in the closer – stresses that freedom is the roar of one driver's engine, and the silence of another's.

Now, in a stirring commercial for Jeep that debuted during the fourth quarter of Super Bowl 2025 on Feb. 9, the 82-year-old icon is reflecting on the value of freedom, and the importance of ...

By Alex Weprin Media & Business Writer In a Super Bowl with no shortage of star power and slapstick comedy during the commercials, Jeep surprised in the fourth quarter by zigging while others zag.

He wanted to advertise Jeep as a brand that’s about freedom and adventure. "I said 'yes' to doing this commercial because of the script. It's a very straightforward communication about life and ...