No, seriously. Trader Joe's was founded by a man named Joe Coulombe who had a very specific vision for his namesake store.

In 1958, Joe Coulombe took over a small chain of convenience stores in the Los Angeles area called Pronto Markets. As Trader Joe's Vice President of Marketing Product Matt Sloan put it in a ...

Joe Coulombe opened the first Trader Joe’s in Pasadena. The grocery chain was quirky from the beginning. Coulombe based the store’s nautical décor on a book he’d read called “White ...

In his 2021 memoir, Becoming Trader Joe, founder Joe Coulombe wrote that he wanted Trader Joe’s to be a “chain of neighborhood stores” that “appeal to very special customers.” ...

Founded in 1967 by Joe Coulombe in Pasadena, California, Trader Joe's offers a wide range of products, including fresh produce, prepared foods, snacks, beverages, and specialty items. The store is ...