With its Froot Loops being the poster child for color critics, the cereal company promises to remove colors by the 2026 ...

The cereal giant is the latest food company to end the use of synthetic dyes amid mounting pressure from the White House.

Under the agreement, unveiled July 10, Ferrero would purchase the assets of WK Kellogg’s product portfolio in the United ...

Under the agreement, unveiled July 10, Ferrero would purchase the assets of WK Kellogg’s product portfolio in the United States, Canada and the Caribbean. Since Ferrero is family-owned, publicly held ...

WK Kellogg Co. will remove synthetic dyes from its cereals, including Froot Loops and Apple Jacks, by the end of 2027, joining a growing cohort of other US companies that have committed to eliminate ...

WK Kellogg Co. will remove synthetic dyes from its cereals, including Froot Loops and Apple Jacks, by the end of 2027, ...

Ferrero will acquire WK Kellogg in a $3.1B deal, adding top cereal brands like Frosted Flakes and Special K to its growing ...

Candy giant and chocolate maker, Ferrero, agreed to buy the WK Kellogg cereal empire on July 9 in a deal that equated it and ...

WK Kellogg is Ferrero’s most substantial acquisition so far, with a market cap of roughly $1.5 billion and a portfolio of ...

WK Kellogg stock surges after-hours as Ferrero nears a $3 billion deal to acquire the iconic cereal company, expanding its ...