In the early 2000s, LEGO, one of the world’s most beloved toy brands, was quietly falling apart. The Danish toy giant that invented the iconic interlocking brick in 1958 found itself drowning in ...

The state is providing a $2.53 million grant to support the project. Iconic toymaker LEGO Group, who is building the first U.S.-based manufacturer of the popular toys in the Enon section of ...

How many Lego bricks does it take to build a nearly full-scale replica of a Formula One race car? About 400,000, it turns out. Ahead of the May 4 Miami Grand Prix, the iconic Danish toy company ...

Lego opened a $1 billion (€906 million) factory in Vietnam on Wednesday that it says will make toys without adding planet-warming gas to the atmosphere by relying entirely on clean energy.

Binh Duong, Vietnam — Lego opened a $1 billion factory in Vietnam on Wednesday that it says will make toys without adding planet-warming gas to the atmosphere by relying entirely on clean energy.

Lego's revenue grew 13% in 2024, boosting its market share amid a broader decline in toy sales. Growth among adults and teens helped boost sales for Lego, reflecting a wider trend in the toy market.

Not every Lego set has tires, which means rSEBS won't make a huge impact in helping to clean up Lego's act. But every bit helps – especially when you consider that the company is said to sell ...

NY Toy Fair 2025 is on, and new toys are being launched as we speak. LEGO has taken the opportunity to drop several new sets, including an awesome new addition to the Marvel lineup. Coming ...

For the first time in its storied history, LEGO is setting sail into the world of anime … sort of. As confirmed by Netflix and The LEGO Group, the Danish toymaker is creating products based on ...

At a time when toy companies are struggling to match the massive gains of pandemic-era sales, Lego is growing rapidly. The Danish company saw revenue jump 13% in the first six months of the year ...

R2 as presented here is more of a pliant toy than the C-3PO counterpart. Down from an 18+ rating to a mere 10+ and with some more customization options, the great incongruity between the two Lego ...