What seemed a moment of unscripted joy had a commercial side to it - so what are the rules and what has been the reaction?

Salah’s Iconic Selfie Celebration Sparks Joy and Debate Among Liverpool FaithfulSelfie Moment Captures Title GloryIn an era ...

West Ham United has shunned a kit supply option with Castore in order to sign a long-term contract with New Balance from the ...

Mohamed Salah's selfie celebration during Liverpool's Premier League title-clinching win over Tottenham has already become an ...

The Champions League final will be played in 25 days but it may take longer to get over the greatest semi-final in the ...

Aston Villa will be one of 10 clubs given 'elite' adidas treatment by the kit supplier from the 2025/26 campaign. This season ...

The phone Salah used was a Google Pixel, one of Liverpool’s commercial partners. That led to speculation over whether the ...

Football fans rejoice! New Adidas Sambas have been leaked to match the kits of different football clubs manufactured by ...

Liverpool are closing in on the Premier League ... reportedly shown interest in the former Juventus player, as well as Roma and Inter Milan. If he stays at Anfield, he may have increased ...

BBC Sport has asked Liverpool and the Football Association (FA) for comment on the Salah selfie story. The FA has rules around advertising on kits and betting ... until now was Roma forward ...

FC Barcelona will be on the brink of glory as they take the field at San Siro to face Inter in the second leg of their UEFA ...