Liverpool FC has unveiled a sleek new look inspired by its iconic Liver bird emblem. Embracing the spirit of the legendary symbol across its branding, the football club has revealed a revitalised ...

Liverpool Football Club (LFC) has begun rolling out a new look across its digital platforms, highlighting its iconic mascot, ...

Liverpool released a controversial Carabao Cup final shirt ahead of the match against Newcastle United at Wembley Stadium ...

Uefa have announced a new match ball for the Champions League knockouts as Liverpool await to find out their opponents. Arne ...

Struck in five kilogram formats, just one gold and four silver pieces are available for collectors, and they will be ...

Design firms are taking advantage of the explosive popularity of padel, dubbed the world’s fastest growing sport. First ...

Adidas will become Liverpool's new kit supplier for the 2025/26 season and leaks of the new training and match gear are already been circulated. Here's what we know so far.

From Arsenal's banana skin kit of 1991 to Liverpool's stint with Carlsberg, GIVEMESPORT looks back at some of the best kits ...

Arsenal are yet to discover their opponents for the Champions League knockout phase which will take place next month ...

We are, without doubt, the most creative company,” Troy Ruhanen, the chief executive of OAG since it formally launched in January 2025, says of Omnicom, dismissing Campaign’s suggestion that has not ...