Brand Keys, in compiling its 28th Annual Customer Loyalty Engagement Index, found that loyalty is more complex today, just as the consumer, the marketplace and marketing have become more complex. But ...

If so, you’re exhibiting brand loyalty—a phenomenon that has defined consumer behaviour for decades. Consider Apple: it wasn’t the first brand to innovate computers, yet it remains one of ...

“We’ve built an ecosystem around green loyalty programs that allows brands to incorporate eco-friendly and sustainable items as part of their rewards,” Jain added. Commenting on the ...

While brands experimenting with logo placement is nothing new, a growing number of companies are embracing this approach. In recent months, Heinz, Kellogg’s, Tesco and McDonald’s have all ...

What really drives brand growth is truly understanding your customers and building genuine connections with them. While a single sale might happen out of necessity, lasting loyalty only comes when ...

John Lewis is set to partner with dozens of new brands, including a Harry Styles-backed fashion label, as it seeks to sharpen its style credentials. The historic retailer said it is working with ...

A striking 83 per cent say they feel undervalued, with many questioning their commitment to brands that don’t show they care. The Customer Loyalty Index, based on insights from over 2,000 ...

In an extraordinary display of dedication to his job, an Indian-origin man in Canada tattooed his company's logo on his neck as a bold and permanent gesture of loyalty. Raminder Grewal ...

As you develop your brand loyalty program and marketing strategies, it’s important to consider the distinct ways that different generations interact with brands. Here’s a guide to best ...