Hallmark Media has elevated John Matts to president, in a leadership change at the company that operates Hallmark Channel.

According to Harvard Business Review (HBR), companies with high scores on brand loyalty and customer loyalty market research metrics grow revenues 2.5 times faster than industry peers and deliver ...

Loyalty begins with memory. What to do: - Codify distinctive brand assets: Logos, colours, packaging, sounds. Think Netflix’s “tudum” or McDonald’s golden arches - Own key category moments ...

Brand loyalty differs by age and country Gen Z consumers are most likely to switch brands (64%), while millennials are the most loyal (25%). “Brand loyalty is in the balance and consumers aren ...

But some important themes that contributed to its incredible growth include a combination of continuous innovation, strategic and at times ruthless management, strong brand loyalty, and a robust ...

“More than ever, people need to be reminded of why our brands are worth the money.” Actions speak louder than words so brands need to make sure they’re delivering on quality. “One of the obvious ways ...

But what happens if a brand receives negative press? Does it lose customers? And can it get them back? Brand loyalty is the cornerstone of any successful food and beverage company. And that loyalty is ...

John Hewitt’s been busy. The co-founder of tax preparation giant Jackson Hewitt who later started Liberty Tax Service, Hewitt formed Loyalty Brands in 2018 and just bought his sixth brand. The ...

According to our 2024 US Consumer Trends Index, 70% of consumers are more likely to recommend a brand if it has a good loyalty program. But what defines “good?” Simply put, loyalty programs ...

On July 18, the three companies published a paper titled The Future of Loyalty Programs with Web3. The paper explored how brands can transform underperforming loyalty programs to put more emphasis ...

Now more than ever, brands must make loyalty a part of their holistic strategy – not just something they set and forget. Mastercard, a leader in loyalty, has evolved its suite of services over ...