Over the years the red, yellow and blue supersuit has gained an unlikely fashion following, beloved by everyone from Jeremy Scott to Marc Jacobs.

The poignant choice of hummingbirds in the As Ever crest isn't the only tribute to Harry in the As Ever logo. In a 2022 ...

Brand Keys, in compiling its 28th Annual Customer Loyalty Engagement Index, found that loyalty is more complex today, just as the consumer, the marketplace and marketing have become more complex. But ...

As you develop your brand loyalty program and marketing strategies, it’s important to consider the distinct ways that different generations interact with brands. Here’s a guide to best ...

In an extraordinary display of dedication to his job, an Indian-origin man in Canada tattooed his company's logo on his neck as a bold and permanent gesture of loyalty. Raminder Grewal ...

Retailers leveraging Programmatic Loyalty are already seeing impressive results. A leading home and garden brand experienced a 107% year-over-year increase in shoppers during the second half of 2024 ...

Retailers leveraging Programmatic Loyalty are already seeing impressive results. A leading home and garden brand experienced a 107% year-over-year increase in shoppers during the second half of ...

What’s Next: A More Creative Way to Reward Fans The change in loyalty programs within the creative world goes beyond just offering rewards—it’s about transforming how brands and fans engage. With ...