Smilehood, behind the preschool brand Plim Plim, has inked an agreement with Bandai to expand the IP into the toy market.

BBC Studios Kids & Family has secured a deal with Magic Light Pictures for international distribution rights to the animated series Zog.

Irish toy company HoloToyz has announced a new partnership with Mattel that will see the inclusion of Barbie and Hot Wheels ...

Taylor Swift was briefly shown on the Jumbotron during the 2025 Super Bowl, eliciting a loud chorus of boos from Eagles fans.

In today’s fast-paced world, it’s more important than ever for children to develop mindfulness skills that help them stay ...

When you buy through links on our articles, Future and its syndication partners may earn a commission.

Promising review: "Very few toys outlive wear and tear, but this has been a favorite in our house and has lasted through many ...

In fact, it's precisely because the Magic Wand started as a back massager that this sex toy has stood the test of time. It ...

They don't come any better than Rick Rizzs. That sentence may come off as opinion but it's genuinely a matter of fact. You ...

Toys sold for less than £15 accounted for nearly half of the UK market last year, as pressure from the rising cost of living continued to bear down on consumers. Sales of toys and games were down ...

Especially for Pirates in the Caribbean night, when everybody – kids and adults – pull something out of Jack Sparrow’s closet for dinner, a raucous parrhty on Deck 10 and Magic Kingdom ...