The first step towards effective marketing is demographic segmentation. Lifecycle-based segmentation helps merchants when they’re keeping an eye on their customers. However, sometimes a ‘wide net’ ...

Market segmentation is the process of dividing consumers into different categories based on distinguishing characteristics. The impetus behind market segmentation is that it helps retailers ...

Market segmentation, targeting and positioning are the three components of what is commonly known as the S-T-P strategy. Each step contributes to the development of a targeted promotional plan.