With those findings in mind, the ABPI recommended in the report that pharmas “explore the appropriate use of social media ...

While many brands are still trying to figure out how to authentically engage with Millennials and Gen Z, Penquin, a leading ...

Gen Alpha is set to surpass 2 billion strong by 2025 - becoming the most influential and brand-savvy generation we’ve ever seen. But marketing to them isn’t just about understanding digital ...

Generation Alpha, born in or after 2010, is poised to redefine how brands approach marketing. Unlike their predecessors, this tech-savvy generation has been immersed in digital experiences from ...

However, Gen Alpha’s interest in beauty and skin care comes with concerns. Over 30% experiment with beauty products which contain ingredients intended for those three times their age, including ...

However, Gen Alpha’s interest in beauty and skin care comes with concerns. Over 30% experiment with beauty products which contain ingredients intended for those three times their age, including ...

The gen alpha age range is currently estimated to be between 0-13 years old as of 2025. This marks a significant increase from previous years, reflecting the growing integration of technology into ...

UBS highlighted over 50 global companies where analysts identified exposure to the Generation Alpha across multiple industries. ‘Gen Alpha’ are those kids born between 2010 and 2024 ...

Taco Bell also works with Deutsch, Biite, The Community and Edelman. As an older Gen Z, I remember when we had home computers, CD players and watched music videos on AOL.com. Now that many of us ...

With the start of a new year on Jan. 1, 2025, comes the emergence of a new generation. 2025 marks the end of Generation Alpha and ... 100 years of age as of 2024 and they often include the parents ...