Growth marketing is a marathon, not a sprint. Learn how to implement the field’s basic principle of relationship-building in ...

Danone’s digital-first Super Bowl approach helps brands like Oikos and STōK Cold Brew Coffee tap into health and viewing ...

For a platform that was once synonymous with quick and easy social media templates, Canva has evolved into a full-fledged ...

Thomas J Catalano is a CFP and Registered Investment Adviser with the state of South Carolina, where he launched his own financial advisory firm in 2018. Thomas' experience gives him expertise in ...

11 Marketing Plan Templates You Can (Legally) Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives.

To have a robust email marketing strategy, you need to have in place the following components – topics, email templates, schedule, mail server, and email list management system. With topics, you may ...

Broadly speaking, an app marketing strategy can be defined as a formalized set of actions to take to promote a mobile app, using a specific marketing channel(s). Any mobile app life cycle can be split ...

A well-drafted business plan would address various aspects pertaining to the business. In case the business plan is to be submitted to the bank or private equity firms, it is better to have the ...

One of the biggest challenges in strategy is overcoming what Michael Porter called the growth trap. Simply put, in their efforts to grow, companies often undertake investments or make decisions ...

With your product primed and ready to hit the market, it's time to tackle the next critical element of the marketing mix: Price. Pricing isn't just about slapping a number on the product; it's a ...

Other companies in the mar tech stack (think Salesforce or Microsoft) have built generative AI tools to help customers query their models instantly, from media plan adjustments to board report ...