The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.

Michigan State University unveils its top 5 and bottom 5 for the 2025 USA TODAY Ad Meter Marketing Spotlight. See which Super ...

GCL Global Holdings Ltd (NASDAQ: GCL) (“GCL” or the “Company”), a leading provider of games and entertainment, today announced the signing of a Memorandum of Understanding (MOU) with Sword Panda, a ...

The National Pork Board is launching a new domestic marketing campaign this year. Senior vice president of market growth David Newman tells Brownfield it’s a consumer-facing brand promotion. “That’s ...

EXCLUSIVE: Former Disney/Pixar vet Michael Agulnek has joined Sony Pictures as EVP, Global Publicity, where he will report to ...

“We’re going to stick with the redhead,” said Karley Lange, Northwest Cherries director of domestic promotions. Lange will ...

A sales drop in the mid-single digits in Kraft Heinz’s fourth quarter and in the low single digits for the year sent the CPG ...

If you were to go back in time a few years, Elon Musk had a sterling personal brand. He was an innovator, a genius who brought new ideas to solve the world’s problems. Someone who worked for his ...

Maidenhead United and Slough Town have joined all the other National League Clubs in writing to the EFL Board demanding a third promotion place into the Football League from next season. Automatic ...

They will jointly oversee sales efforts for networks and streaming, including sports, news, client partnerships, digital sales, research, marketing ... With its stock down more than 50% since ...