In middle school, I picked out my first-ever mascara from the aisle of my local Target — Maybelline’s Great Lash in the iconic green-and-pink tube. Now, armed with over a decade’s worth of ...

Read more about our Product Review Guidelines here. Up until a couple of years ago, I never wore mascara. It's always a pain to take off, it usually flakes and leaves dark circles under my eyes ...

I’m picky when it comes to mascara, which means I tend to not get excited when beauty brands launch new ones. Benefit Cosmetics, a brand that’s as picky about engineering mascara as I am about ...

"Ooh I can already tell I'm going to love [this mascara]," she starts off by saying as she begins applying the Sculpted by Aimee LashLift Mascara, £20 / $25 in one of her viral videos.

We may earn commission from the links on this page. If you're extremely sensitive, searching for mascaras that have "ophthalmologist-tested" on the label or packaging will be your best bet, says ...

Read our full commerce guidelines here. No makeup look is complete without a touch of mascara, which is why for many, it's the beauty product they can't live without. Whether you prefer a dramatic ...