The shift from monoculture to personalization isn’t just about marketing mechanics—it reflects a deeper societal evolution.

Fresh off the global success of Barbie, toy giant Mattel is doubling down on its ambitions to become a media powerhouse. The ...

Toy maker Mattel has announced the formation of Mattel Studios, combining its film and television units to form the new ...

Seraj Bharwani is the Chief Strategy Officer at illumin, responsible for advancing the state of AI-enabled media and ...

Mattel's ( MAT) flagship brand is Barbie, which was used to launch one of the biggest movies of 2023. The company's portfolio ...