Given Sochan's stature in basketball and fashion, it only made sense that he teamed up with Alo ahead of the NBA Paris Games. The Los Angeles-based brand has expanded from yoga to taking on ...

Alo Yoga is currently offering online deals on its viral leggings, but inventory will go quickly. Some notable deals Alo Yoga is offering this week include a discount on the classic 7/8 High-Waist ...

Shakira, Benson Boone, Doechii, RAYE and Teddy Swims will also hit the stage at the Feb. 2 event. The Grammy-winning stars, who are currently topping the charts with their collaborative hits, will ...

Alo Yoga is targeting a younger demographic through updates to its Alo Yoga Sanctuary in the Roblox immersive world, tying its stores to additional game content. The brand’s virtual experience ...

Pants from Alo Yoga are one venture capitalist's secret to feeling comfortable at work. Rob Biederman, 38, is busy. He founded Asymmetric Capital Partners in 2021, now works as the fund's managing ...

Jebun Nesa Alo is a Special Correspondent at The Business Standard, covering the financial market, macro economy and aviation industry. She has a decade-long journalism career and is also a Chevening ...