Franklin College unveils its top 5 and bottom 5 for the 2025 USA TODAY Ad Meter Marketing Spotlight. See which Super Bowl ads ...

Super Bowl LIX is already proving to offer serious star power, with ad spots led by Chris Pratt, Eugene Levy, Michelle Rodriguez and even a When Harry Met Sally reunion with Meg Ryan and Billy Crystal ...

Stella Artois, the NFL and Novartis also got plenty of love, as most advertisers relied on humor and nostalgia.

With their pointless cameos and insipid concepts, Super Bowl ads are a uniquely boring part of modern American life.

2. Stella Artois — And yet, I thought Matt Damon bested Ben in the 2025 Super Bowl ad wars, appearing as David Beckham’s long-lost twin brother, Other David. This one actually doubles as a Ben Affleck ...

USA Today created Ad Meter in 1989 to gauge consumers’ opinions about television’s most expensive commercials, and the ...

Super Bowl 59's ad lineup had some winners and plenty of losers among its crop of new commercials. Read what the experts say.

The Philadelphia Eagles steamrolled the Kansas City Chiefs for a decisive victory in Sunday’s Super Bowl, but the battle for audience attention through ads was in many ways an even tougher fight.

Most of the commercials airing during this year's Super Bowl are going for laughs, with advertisers betting that America ...

Which ads landed on top of our 10 best Super Bowel 2025 commercials? Here's a hint: It wasn't a sequel to last year's winner.

Before Doja Cat appeared in an ad for a Los Angeles florist during the 2025 Grammy Awards, she turned up in this pretty funny Taco Bell spot, photobombing fans trying out the fast-food brand’s new ...

Experience the excitement of Michelob ULTRA's Super Bowl LIX commercial featuring Willem Dafoe and Catherine O'Hara as they ...