What is brand recognition, and how can your brand achieve it? This guide will help you understand why it matters.

A week ago, when a company named EcoFlow handed me a solar-powered hat that could charge my phone, I laughed. Now, I realize just how important tech like this can be in the wake of a disaster. So ...

Brand recognition measures how well consumers understand, like, and trust a company’s brand. It involves how readily buyers recognise a brand based on its logo, colours, name, or other identifiers.

The new corporate logo has been designed with digital applications in mind and uses a flat (2D ... The mark also symbolises the three essential musical elements: melody, harmony, and rhythm." ...

Kenya’s “Boda Girls” are turning a male-dominated industry upside down. Their favored customers are pregnant women needing ...

Going on a long hike is a rewarding experience that allows people to connect with nature and test their physical and mental ...

While the battle for OS dominance on CTV continues, advertisers should focus on crafting data-driven campaigns, forging the ...

Branding is essential for your landscaping marketing, but it’s consistent branding that really works magic for your business.

Whether you need to replace lost income or you want to supplement your existing salary, here's how to earn extra money.

Having spent over a decade orchestrating experiential marketing campaigns, I’ve seen firsthand what works and what’s just ...