Growth in sponsorships comes on the heels of the NBA's landmark $77 billion media rights deal, which begins next season.

The NBA is working on a plan to turn next season's All-Star Game into a U.S.-vs.-world competition, a person with knowledge ...

The Oregon Ducks are making the most of their offseason after a historic season in 2024. The Ducks went undefeated in the regular season before winning the Big ...

The NBA Finals are set to begin with two fresh teams. The Indiana Pacers, who sped through the Eastern Conference, are making ...

Dwight Howard Urges Cooper Flagg to Return to Duke Amid $28 Million News originally appeared on Athlon Sports. In the name, ...

Under Armour signed a long-term extension with Stephen Curry and made him president of the newly formed Curry Brand, housed ...

Ernie Johnson could barely get the words out.The run of “Inside the NBA” on TNT came to an end on Saturday night after nearly ...

The NBA is trying to fight fragmentation by inserting game links in the apps of sponsors and partners according to a source.

Gary Bettman and Marty Walsh accepted the Sports Event of the Year honor onstage together. Bettman attributed the event’s ...

Game 2 of the Eastern Conference finals between the Knicks and Pacers was a star-studded affair. Here's all the stars that ...

As NBC prepares to broadcast NBA games this fall, the network is bringing out all the stops. NBC's new media deal with the NBA begins in the 2025-26 season, a return to the sport after losing ...