The collaboration between Utah Hockey Club and WHITESPACE builds on a unique partnership between SEG and Shaun White’s ...

The next step to finding the Utah Hockey Club's permanent name will begin Wednesday night at the Delta Center, with a fan ...

And then there were three. But how did we get here? The naming of Utah’s hockey franchise — currently known as Utah Hockey ...

When NHL hockey players go crashing into the boards, advertisers enjoy some air time. But the logos fans see along the boards ...

The NHL’s “newest” team is getting close to finding its new brand. On Wednesday, the Utah Hockey Club announced that it’s ...

The NHL's newest club may not enter the 2025-26 NHL season as the Utah Yeti or Utah Yetis. The U.S. Patent and Trademark Office rejected the Utah ...

Utah's NHL team explored every avenue to make Yeti work, but due to trademark issues, it's given up and has a new vote for ...

Following its inaugural season, the Las Vegas Golden Knights entered into a co-existence agreement with the U.S. Army over ...

The Los Angeles Kings are hosting a celebrity and NHL alumni game at Crypto.com Arena on Feb. 23 to benefit the L.A. Fire ...

Crypto.com Arena swapped out their center ice logo to support the LAFD. Southern California was ravaged by numerous wildfires recently, displacing thousands of people and altering the landscape ...

Hockey fans have been spitballing names for Utah's NHL team for months. But there are copyright issues with Utah Yetis.