After decades of competitors copying and eroding Adidas’s brand positioning, the company did the impossible with a new ...

The list of demands from the German football association (DFB) ahead of the German election are compelling, but how effective could they be in the context of federalism and their own image?

Fresh from announcing a global activewear deal with Nike – which marks the sportswear giant’s first time partnering with an ...

Kim Kardashian and her mother Kris Jenner appeared to be feuding online after Kris launched a terribly timed ad campaign on social media.

Nike and Kim Kardashian's shapewear company Skims announced Tuesday they are teaming up for a new line of activewear for ...

Celebrity brands are making for bigger competition to their legacy counterparts, and online influencers are shortening trend cycles.

Kim Kardashian made a big announcement on Tuesday. Her brand SKIMS is now working with shoe and sports apparel giant Nike for ...

Kim Kardashian's followers think she may have just taken a swipe at ex husband Kanye West with her new collab.

Nike Inc. and Kim Kardashian’s underwear label Skims are teaming up on a new fitness brand geared toward women. Nike and Skims said in a statement they’re working on an “extensive line” of apparel, ...

The sportwear company Nike, which has faced lagging revenue and relevance, is teaming up with reality TV star Kim Kardashian's shapewear brand Skims.

The decision to trade Dončić remains viewed as irrational and impulsive. But those who know the Mavs' GM best paint a far ...