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In today’s competitive business landscape, personal branding has become essential for professional success. It’s more than a buzzword; it’s a strategic tool that influences how others ...

How to change your image and create exciting new opportunities by Dorie Clark You’ve worked long and hard, sacrificing to build a solid reputation. When you’re out of the room, you know what ...

Gymshark boss Ben Francis, Brewdog founder James Watt and former Manchester United footballer Gary Neville have all recruited for a personal brand manager. Personal brand management isn’t a new ...

We need to rebrand the term “personal brand.” Let’s call it a “professional perspective” or a “professional point of view.” Brand identities as we understand them—logo ...

Banchero joined Jordan Brand's other three NBA All-Stars (Luka Doncic, Jayson Tatum, and Zion Williamson) on the trip. At a basketball activation Shangai, all four players' signature logos were ...

It’s been said that building a personal brand can be one of your most strategic assets. And yet, many entrepreneurs fail at building a personal brand. Here, eight founders, coaches, and ...

Advertisement Yet there was something on the back of this jacket that caused a stir — a large mock-up of the Paris Saint-Germain badge, spliced with Jordan Brand’s famous Jumpman logo.

Quynh Mai ran her digital-creative agency, Qulture, for the better part of a decade before she started building her personal brand as a founder in 2020. "It was really difficult for me for many ...