Look beyond Nike and Adidas, and you will find Japanese shoes currently captivating the fashion scene. From sneakers to ...

Jordan Chiles has landed a new partnership with Hero Cosmetics.

From free races and demo runs to wellness activations and exclusive gear drops, here's how brands are celebrating Global ...

With the return of ADWEEK's Most Powerful Women in Sports honors, this year's judges grappled with the evolving definition of ...

Of course, many WNBA stars have lucrative sneaker deals. Three-time WNBA champion Breanna Stewart plays in her signature ...

Gaming is no longer an emerging trend—it’s a cultural mainstay, and creators within this space are shaping digital ...

Over the last decade, the admiration for Japanese brands has surged, driven by the rise of streetwear. Today, formerly cult labels such as SUICOKE and Hender Scheme have gained prominence, driven by ...

The top international basketball prospect in the world is heading to Duke. Dame Sarr, who excelled in front of NBA scouts at the Nike Hoop Summit in April, will attend Duke next season in hopes of ...

Nike is returning to Amazon after an absence of more than five years and hiking prices on some products as its new CEO works to reverse a revenue slump. The apparel brand announced in 2019 that it ...

Hill Dickinson’s naming rights deal with Everton FC has caused a national sensation, hitting sports headlines around the world and, in one sense, putting the 215 year-old Liverpool-founded ...