Branding flops often stem from tunnel vision, not bad ideas. Nike’s recent ad flop shows how intent vs. perception can ...

The sportswear company offers a case study in the ripple effects of the global trade war, including how workers can get ...

It also acts as a reference point for analysts and investors. However, not all stocks within this elite group of companies ...

The age-old rivalry between Messi and Ronaldo, once ignited in El Clasico clashes and Ballon d’Or races, has moved from ...

Calling tariffs on imported footwear an “emergency” for U.S. workers and consumers, Under Armour and its biggest shoe rivals ...

Some of Oregon’s largest companies, including Nike, Adidas and Columbia Sportswear, are asking for exemptions to President ...

As if launch days and already premium prices weren’t stressful enough for sneakerheads, the pending tariffs are about to pad ...

US footwear industry warns Trump administration that proposed tariffs could cause business closures, job losses, and higher prices for consumers.

A coalition of the world’s leading footwear brands, including Nike, Adidas, Skechers, Under Armour, and more than 70 other companies, has formally appealed to President Donald Trump to exempt footwear ...

The creation of Nike sneakers involves a precise and innovative industrial process that combines advanced technology with expert craftsmanship. The process begins with the design phase, where shoe ...

The daughter of Black American royalty, Malia Obama, recently directed the sneaker commercial of the WNBA's best player, A'ja ...