As a new generation of stars reshapes the WNBA’s cultural relevance, players are demanding more than recognition. They’re ...

The women’s volleyball league LOVB has attracted the attention of Kim Kardashian’s $4-billion shapewear brand.

Caitlin Clark's representatives were accused of being responsible for "one of the biggest fumbles" and not making the most of ...

Nike is earning widespread praise for its latest ad campaign spotlighting professional golfer Scottie Scheffler’s Open ...

The wins keep coming for Scottie Scheffler and so do the iconic Nike ads. After securing a victory at The Open Championship ...

Storm star Nneka Ogwumike helped Team Collier to the win and in the process moved into second place for the most career ...

WNBA signature sneakers are experiencing a major resurgence. Over the past three years, players like Breanna Stewart, Sabrina ...

Nike is dropping three of its most popular basketball silhouettes just in time for the WNBA All-Star Weekend in Indianapolis — including New York Liberty star Sabrina Ionescu's Sabrina 3s.

Star's increasing viewership and ad buys boost ESPN women's basketball revenue 70% and have Indianapolis making room for ...

Shopify reports on the rise of runner-founded brands creating innovative solutions by focusing on community needs and ...

St. John’s officially announced Monday it was switching teams in the Sneaker Wars: from NIke to Adidas. I first reported the ...

St. John's basketball made a major shift from Nike to Adidas, and the Three Stripes brand expressed excitement at the move.