Harrison Ford doesn't do many TV commercials. And he was pretty sure he wasn't going to do a Super Bowl commercial for Jeep.

The actor who soared to prominence more than 40 years ago with "Raiders of the Lost Ark" used his latest foray into Super Bowl commercials to offer up chestnuts on life and values and, as many are ...

The Jeep brand/Atiba Jefferson / MEGA But during the 2025 Super Bowl on Sunday, audiences saw Han Solo and Indiana Jones somewhere they’re not so used to — a TV commercial. Ford starred in a ...

Now, in a stirring commercial for Jeep that debuted during the fourth quarter of Super Bowl 2025 on Feb. 9, the 82-year-old icon is reflecting on the value of freedom, and the importance of ...

And the film also pokes fun at one of Jeep’s biggest competitors, an automaker that shares a last name with the Star Wars and ...

While most commercials aired during Super Bowl 2025 leaned on humor and quick, flashy scenes to capture viewers' attention, Jeep went a different direction with its own advertisement. In the ...

Francois had no plans to run a Super Bowl ad for Jeep, had wooed no celebrities, and had bought no commercial time from ... of advertising inventory with the TV network showing the football ...

By Alex Weprin Media & Business Writer In a Super Bowl with no shortage of star power and slapstick comedy during the commercials, Jeep surprised in the fourth quarter by zigging while others zag.