Onitsuka Tiger has opened the doors of its first flagship store in Spain, continuing the European expansion of the Asics-owned Japanese brand. The milestone is being celebrated with the release of an ...

Ryoji Shoda, Vice President of Onitsuka Tiger, talks about strategic moves and how the brand combines heritage with modernity ...

Onitsuka Tiger’s multitasking London flagship opened in August 2022, hosting not only the Japanese brand’s collections and footwear – it is probably best known for its iconic ‘Mexico 66’ sneaker – but ...