Coke and Pepsi have been fighting to win over tastebuds for over a century but despite the latter winning the taste-test challenge it’s standing is sliding.

Although it’s difficult to imagine now, the historic change came as Coke was fearing that it was losing it’s dominance in the market. History reveals that rival Pepsi-Cola was gaining market share ...

Many have applauded Coca-Cola’s effort to celebrate women ... with some comparing the effort to Kendall Jenner’s tone-deaf Pepsi commercial. In April, both Jenner and Pepsi were slammed ...

There I was writing about the 7 Never Released Sodas We Wish Made It to Shelves when I realized there were enough abandoned ...

Deliveroo has appointed Lucia Mastromauro as vice president of advertising to lead the next phase of its global retail media ...

Following his aspiration to develop a working farm, Jeremy Clarkson has branched out into the pub trade with the opening of The Farmer's Dog. Season 4 of his Amazon Prime series, Clarkson's Farm, ...

In a win for marketers, the UK government has confirmed brand advertising will be legally exempt from its looming junk food advertising ban. Here’s everything you need to know about the legislation.

One of The Express community newspaper’s newest ventures has hit a milestone this month. The Express Compress, a weekly ...

Soon la crème of the creative world (adland version) will be gathering for the Cannes Lions, including (if recent years are ...

Sprite has released a limited-edition Sprite + Tea flavor in the U.S. and Canada, inspired by a viral social media trend of ...