A Southern California woman noticed that Pepsi has become much more popular than Coca-Cola at her local Costco. There's a reason for that.
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With Coca-Cola firmly cementing its industry dominance in this period, Pepsi aimed to compete by revamping its brand image several times in just over 50 years. Let's examine some key logo evolutions ...
Costco’s CEO announced that the company is bringing back Coca-Cola products, replacing Pepsi. For decades, Coke was a centerpiece at Costco food courts, but the company switched to Pepsi in 2013.
Costco’s CEO announced that the company is bringing back Coca-Cola products, replacing Pepsi. For decades, Coke was a centerpiece at Costco food courts, but the company switched to Pepsi in 2013. You ...