62% of those who had seen Twitter promoted tweets say those ads "negatively impacted or had no impact on their perception of the brand being advertised." 72% of those who had seen Facebook sponsored ...
Coulter, Robin A., Gerald Zaltman, and Keith S. Coulter. "Interpreting Consumer Perceptions of Advertising: An Application of the Zaltman Metaphor Elicitation Technique." Journal of Advertising ...
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