The fragrance brand is being sold to private equity. Meanwhile, the apparel company has Sydney Sweeney to thank for the bump.

It's uncommon to have a signature scent these days. The perfume boom has encouraged people to expand their fragrance ...

Actress Rashmika Mandanna has embarked on a new journey with her perfume brand "Dear Dairy". Recalling all the challenges ...

Rashmika Mandanna, who is fondly known as the national crush of India, is now making it her signature scent. The film star speaks to HELLO! about the treasured memories she’d like to put into a bottle ...

Givenchy Beauty has unveiled a new boutique in Harrods, the luxury London, UK department store. The LVMH -owned brand is ...

Home Living Wellness Beauty Grooming 5 best last minute fragrance deals under £50 – it's hot and you probably stink, but you don't have to Stave off sweaty smells with these superb scents ...

Billie Eilish’s perfume is on sale during prime week, and if you ever thought about getting your hands on it, now’s your chance. Eilish by Billie Eilish is currently on sale for $55, instead ...

Billie Eilish’s perfume is on sale during prime week, and if you ever thought about getting your hands on it, now’s your chance.

Recording artist and business owner Future has just recently released a women's fragrance called SINSATIONAL By Future.

The "grandma fragrance" trend is popular with Gen Z right now, with younger consumers turning to vintage classic scents.

The 2,000-Year-Old ‘Perfume Garden’ in the Ancient City of Pompeii Has Been Restored to Its Former Glory The small garden now features thousands of roses, violets, cherry trees and vines ...

The Best Fragrance Diffusers, According to People With Good Taste By Bella Druckman, a junior writer at the Strategist covering sales, fashion, and home. She joined the Strategist in 2024.